You Might Not Recognize Nick Jonas In His New Super Bowl Commercial

March 2024 · 1 minute read

Nick Jonas' slickly produced Super Bowl LV ad for Dexcom G6, on the surface, has the appearance of a luxury automobile commercial with gliding graphics and CGI-induced television magic. The ad spot immediately opens with Jonas, looking sleek in a black leather jacket, saying, "We have the technology to do this," and snapping his fingers — only to reveal a comically exaggerated decades-older version of himself, driving home the point of how far Hollywood's CGI tech has come. "Drones deliver packages," Jonas continues in a voice-over, noting "And people with diabetes are still pricking their fingers?"

Jonas also points out in the ad other technological advancements of mankind that have preceded those of diabetes aids, such as self-driving cars, Roombas, and LED glue-on eyeliner. "And finger sticks, really?" Jonas says incredulously about the comparatively old-school devices for diabetes. "Well, that's all about to change," he then says triumphantly, pulling out his phone displaying a Dexcom G6 device's glucose reading. "Finally, technology that makes it easier for us to manage our diabetes." Certainly, we agree with Jonas that it is time life could become a little easier for those who have diabetes.

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